ABOUT OUR FOUNDER

Hello my name is Phoebe Baddeley. The last year of my life has been crazy. I’ve been fortunate to meet and talk to some amazing people along the way, a brand with a change helping to enlighten our future PHOEBS the brand funding organizations to restore our world for the better. Here’s a little about my story started at only 16..

I was born in stoke on Trent in 2005 I grew up as  child who would do a lot of exploring and be quite loud to say the least I still haven’t changed turning 17 in the next couple of months, and attended Alleyne’s academy where the start of PHOEBS took place in Staffordshire. I spent most of my time making people laugh more then the work I was supposed to be doing or daydreaming about the brand and the things I want it to achieve. As a kid I have always being fascinated by the outside world but it’s only become a huge part of my life since 2020, with that passion, obsession leading to me creating PHOEBS..

I was never great at school. More people believed in me then I did. But I never had regrets if that was saying stuff I shouldn’t of said or doing stuff I shouldn’t of done I don’t regret it at all I would regret it if I never took the chance and did it. I started PHOEBS At 15 during the 3rd lockdown a time where I was struggling, I started PHOEBS so it’s almost a lifeline for me but it gives people hope for the future “doing fashion the right way”

And around that time I started the gym, the gym was a huge place to clear my head and focus on myself, and my brand slowly getting sales. I remember my first sale I was in the canteen running around like a mad man the feeling (It was like when you meet someone you like or finding out they like you back that crazy feeling) an extraordinary feeling something I will never forget from going to only a few people wearing PHOEBS to now hundreds of people wearing PHOEBS it’s a dream come true.

And now turning 17 I have accomplished many things which people have told me it’s impossible, like helping prevent an entire species from going extinct which I couldn’t do without the incredible people supporting PHOEBS. Or owning a brand worth thousands with huge opportunities coming our way I have decided to support another organization to help rewild the UK. I am really in an amazing place in my life right now, excited for the future to see the things PHOEBS will achieve and the person I will become along the way. - This has changed my life.  

Turning obsessions into passion becoming the explorer - PHOEBS